Schema Markup for WordPress

Basic structured data from the free Artikolo plugin — and an honest account of its limits

Artikolo does not write schema markup into its articles and has no schema generator. The free Artikolo WordPress plugin, with its SEO tags setting on and no other SEO plugin active, adds Article, WebSite, Organization and breadcrumb JSON-LD to your pages. It does not add FAQ, HowTo, Product or Review schema.

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What the Artikolo Plugin Adds

Article Schema

Headline, author, dates, publisher and image properties following the Schema.org Article specification, on your posts.

WebSite and Organization Schema

Your site's name and address, and your organization with its logo, so Google can connect your pages to your site.

Breadcrumbs

BreadcrumbList markup describing where a page sits in your site's structure.

Only When No Other SEO Plugin Is Active

The markup comes from the plugin's "Add SEO tags to my site's pages" setting. If Yoast SEO, Rank Math or a similar SEO plugin is active, the Artikolo plugin adds none of it, so the two never compete. The Artikolo app itself, which publishes through the WordPress REST API, adds no structured data to articles.

Why Schema Markup Matters for SEO

Rich Snippets Increase Click-Through Rates

Pages with rich snippets — the enhanced search listings that show ratings, FAQs, prices, or how-to steps — receive significantly more clicks than plain blue links. According to research from Ahrefs, pages with rich results can see click-through rate improvements of 20-30%. Schema markup is what tells Google which rich snippet type to display for your content.

Helps Google Understand Your Content

Schema markup provides explicit signals about what your content is about — the author, the topic, the questions answered, the steps described. This structured data helps Google's algorithms understand your content faster and more accurately than parsing HTML alone. Better understanding leads to more relevant rankings and inclusion in specialized search features like knowledge panels and carousels.

Competitive Advantage

Most websites still do not implement schema markup. According to Moz's research on structured data, only a minority of pages use structured data beyond basic meta tags. Adding valid schema markup to your content gives you a competitive edge in search results — your listings look richer and more informative than competitors who have not implemented it.

Required for Certain Search Features

Some Google search features require schema markup to be eligible. FAQ rich results require FAQPage schema. Recipe carousels require Recipe schema. Product listings with prices and ratings require Product schema. Without the right structured data, your content simply cannot appear in these enhanced search features regardless of how well it ranks.

Checking Your Markup

Google's Rich Results Test

Paste a published URL into Google's Rich Results Test to see which structured data Google finds on the page and whether it is valid.

Schema Markup Validator

The Schema.org validator checks any JSON-LD against the Schema.org vocabulary, including types Google does not show as rich results.

Google's Requirements

Google's structured data gallery lists the properties each rich result type needs.

Step-by-Step: Add Basic Schema Markup to WordPress

1. Install the Artikolo Plugin

Install the free Artikolo WordPress plugin from your WordPress admin.

2. Check the SEO Tags Setting

Under Artikolo → Settings, make sure "Add SEO tags to my site's pages" is ticked (it is on by default). If another SEO plugin is active, the setting has no effect and that plugin's markup is used instead.

3. Test a Page

Run a published post through Google's Rich Results Test and confirm the Article and breadcrumb markup is found.

4. Add Other Types Yourself

For FAQ, HowTo, Product or Review markup, use an SEO plugin that supports those types, or add the JSON-LD by hand.

What Artikolo Does Not Do

No Schema in Articles

Articles written by Artikolo end with a visible FAQ section, but the app adds no FAQ schema or any other JSON-LD to them.

No Schema Generator

There is no tool in Artikolo for writing JSON-LD by hand or for checking markup; use Google's free tools above. Read our schema markup guide for best practices.

Schema Markup FAQ

Does schema markup directly improve rankings?

Google says structured data helps it understand a page and can make it eligible for rich results, but it is not a ranking boost in itself.

Which schema type should I use for my content?

For blog posts and news articles, use Article schema. For pages with questions and answers, FAQ schema; for step-by-step guides, HowTo schema — but check Google's current documentation, because which rich results it shows for these types has changed over time. Our schema markup guide covers each type in detail.

Do I need a separate schema markup plugin?

For Article, WebSite, Organization and breadcrumb markup, the Artikolo plugin is enough when no other SEO plugin is active. For other types you need an SEO plugin or hand-written JSON-LD.

Will it conflict with Yoast or Rank Math?

No. When one of those plugins is active, the Artikolo plugin adds no SEO tags or structured data at all.

How do I know if my rich snippets are working?

Test your published pages with Google's Rich Results Test, and watch the enhancement reports in Google Search Console. Rich results can take days to appear after Google processes your markup, and Google decides whether to show them.

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40 AI articles in all 9 languages with the two-pass editor, 300 keyword lookups and 4 SEO audits per month.